Segment membership trends and new CRM integrations

See how your segments grow and shrink

Your segments list now shows how each segment's membership changed over the last 30 days. A small up or down indicator sits next to the member count, so you can tell at a glance whether an audience is growing, shrinking, or holding steady. Hover over it to see the exact before and after counts.

• Spot a shrinking audience before it becomes a churn problem

• Confirm a growing segment is picking up the right profiles

• Read the trend without exporting data or building a report

Connect Keap and Insightly

You can now sync unified profiles with Keap and Insightly. Both CRMs join the list of destinations you can keep in step with the rest of your stack.

• Push enriched profiles into Keap or Insightly

• Keep contact data consistent across your CRMs