Sync customer profiles to Braze

Braze is now available as both a source and destination. You can push unified profiles into Braze as users, keep their custom attributes in sync as records change in your other tools, and read users back out of Braze when you need them on the other side. The connection takes a REST endpoint and API key from your Braze workspace, with the required permissions spelled out in the setup guide so you can scope the key correctly the first time.

• Create, update, and upsert Braze users by external ID, email, or phone — no separate setup per identifier

• Custom attributes, arrays, and nested objects map cleanly to and from Braze's user profile schema

• Delete users from Braze when they're removed in the source, with the same controls you use for any other destination

• Region-aware setup picks up your Braze REST endpoint (US, EU, AU, JP, KR) so workspaces in any region connect the same way

Pick a source and destination in one screen

The sync creation wizard used to make you walk through source selection and destination selection as separate steps. They're now a single screen with two cards side by side and an arrow between them, so the shape of the sync is visible from the moment you start. Open either card and a drawer slides in with the matching list of connected integrations.

• One step instead of two, so you see what you're building before clicking through

• Active card highlights when only one side is picked, so the next click is obvious

• Continue button stays disabled until both sides are chosen, no half-configured drafts

• Sync runs now live at a dedicated /runs URL under each sync, so a tab-shaped link works in bookmarks and Slack messages

Toggle and edit alert rules without leaving the rule

The alert rule detail page now has a switch in the header that turns the rule on or off in place, plus a three-dot menu for the rest of the actions. Editing opens a full edit page instead of a cramped dialog, so the form has room to breathe for rules with several conditions and notification destinations.

• Inline enable/disable switch on the detail page with a tooltip that explains the current state

• Full-page editor for alert rules, reachable from the menu or directly via URL

• Cooldown values render as human-readable durations (5m, 1h) in the activity feed and edit form, not raw seconds

• New rules start with sensible defaults (10% threshold, 30-second duration) so the form is ready to save with one field changed