Academy

You lead teams that build integrations between SaaS tools, databases, and internal systems. Learn to evaluate build-vs-buy trade-offs, choose sync strategies, and govern data quality at scale.

You need customer data flowing between your database, CRM, and marketing tools — without a data team or enterprise contract. Learn to evaluate CDPs, build a lean stack, and set up scalable sync.

You run campaigns and own the martech stack but depend on engineering to move data between tools. Learn the integration concepts behind CDPs, segmentation, lifecycle marketing, and analytics.

You build and maintain the pipelines that move data between databases, APIs, and SaaS tools. Master architecture patterns from CDC to reverse ETL and decide where managed sync replaces custom code.

You make product decisions from customer data scattered across analytics, CRM, billing, and support. Learn to segment users, analyze behavior, and build a unified customer view without the data team.

You own the metrics and dashboards your company runs on. Learn how connected data across CRM, billing, and product tools makes every customer analytics insight more accurate and actionable.

You manage renewals, retention, and expansion across a book of accounts. Your biggest challenge: billing, support, and product data live in separate tools, so you're always missing context.

You own the customer experience across support, sales, and marketing. Learn how connected tool data turns fragmented interactions into consistent, context-rich experiences.

You run marketing, growth, or operations for an online store. Learn how syncing order, billing, and engagement data between your tools drives personalization without a warehouse.

You build the growth loops, run the experiments, and wire up the tools. This curriculum covers the data concepts behind PLG motions — from capturing behavior to predicting conversions.