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Mixpanel
A real-time, unified customer view in Mixpanel that drives more accurate analytics and personalization while reducing data silos and integration complexity.

Enables real-time CRM activation
Salesforce syncs account, lead, opportunity, tiers, lifecycle stages, and owner fields, enabling real-time segmentation and live CRM-driven targeting.
Delivers real-time CRM targeting
Braze integration syncs real-time Mixpanel cohorts and event triggers to Braze, enabling personalized campaigns and closed-loop attribution.
Reveals churn risk trends
Zendesk fields like ticket volume, status, and CSAT sync into Mixpanel, enabling churn-risk segmentation and support-impact analysis.
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